Webflow & Visual Designer Marketing Focus

About the Role
Our client is seeking a talented full-stack visual designer who combines exceptional Webflow development skills with a strong understanding of direct-response marketing principles. The ideal candidate can create high-converting, visually stunning websites while maintaining clean, efficient code and an excellent user experience.

Key Responsibilities

• Design and develop responsive, conversion-focused websites using Webflow, including custom HTML/CSS enhancements when needed.

• Create compelling visual designs that align with direct-response marketing strategies.

• Develop complete visual identities, including graphics, illustrations, icons, and other brand assets.

• Apply UX/UI best practices to optimize user journeys and conversion rates.

• Build and maintain design systems to ensure consistency across all digital touchpoints.

• Collaborate closely with copywriters and media buyers to create cohesive, high-performing marketing campaigns.

• Create landing pages, sales funnels, and campaign-specific websites that perform seamlessly across all devices.

• Implement interactive elements and animations to enhance engagement.

• Produce diverse visual assets beyond web layouts (infographics, social media graphics, email templates, presentations, etc.).

• Ensure all designs are optimized for performance and accessibility.

Required Qualifications

• 3+ years of experience in web design with a strong portfolio showcasing Webflow projects.

• Proven experience with direct-response marketing design.

• Expert-level proficiency in Webflow (CMS, interactions, custom code integration).

• Strong HTML, CSS, and basic JavaScript skills.

• Proficiency in Figma and/or Adobe Creative Suite.

• Deep understanding of UI/UX principles and conversion optimization.

• Strong understanding of responsive design across desktop, tablet, and mobile.