The Campaign Operations Coordinator plays an essential role in the successful execution of influencer marketing campaigns at NeoReach. This position ensures that campaigns run smoothly from kickoff to completion, with a focus on organization, communication, and delivering measurable results for our clients. Acting as the bridge between internal teams, influencers, and brand partners, the Campaign Operations Coordinator is responsible for managing timelines, coordinating deliverables, reviewing content, and tracking performance metrics. This role requires exceptional attention to detail, a proactive approach to problem-solving, and the ability to thrive in a fast-paced environment.

Campaign Execution & Coordination

• Oversee and manage the day-to-day operations of influencer marketing campaigns, ensuring timely execution and delivery of all campaign deliverables.
• Coordinate with internal teams (creative, paid media, account management, etc.) to ensure all deliverables align with the client’s strategy and objectives.
• Serve as the main point of contact for influencers, ensuring clear communication on campaign objectives, content expectations, timelines, and brand guidelines.

Influencer Identification & Outreach

• Research and select influencers that align with client goals, campaign strategy, and target audience demographics.
• Conduct outreach, manage negotiations, and finalize influencer contracts in coordination with the Account Director.
• Ensure influencers receive all necessary campaign materials, including creative briefs and brand guidelines, to execute content effectively.

Content Review & Approvals

• Review influencer content to ensure it meets brand messaging, tone, and campaign objectives.
• Collaborate with Account Directors and clients to approve content before publication.
• Provide feedback and revisions to influencers to ensure all deliverables meet brand compliance standards.

Tracking & Reporting

• Monitor campaign performance metrics (reach, impressions, engagement, conversions, etc.) throughout the campaign lifecycle.
• Compile and deliver regular campaign performance reports to Account Directors, including KPI tracking, insights, and recommendations for optimization.
• Maintain detailed records of campaign deliverables, approvals, and timelines to keep campaigns on schedule.

Relationship Management