Pavago

Copywriter

Colombia · remote · USD 1300-1600 annual

Role overview

Copywriter (Conversion-Focused Marketing)

Location: Remote
Compensation: $1300 - $1600

Position Overview
We are looking for a performance-driven Copywriter who understands how to create messaging that converts.
This role is ideal for someone with strong experience writing:

landing pages
email campaigns
nurture sequences
paid ad copy
funnel messaging

You will work closely with the marketing team to develop high-converting campaigns across multiple industries including healthcare, restaurants, fitness, ecommerce, and professional services.
We are looking for someone who combines creativity with data-driven thinking and understands how copy impacts conversions, engagement, and customer acquisition.

Key Responsibilities

Landing Pages & Funnel Copy

Write and optimize high-converting landing pages, sales pages, and lead generation funnels
Develop messaging tailored to different audience stages (awareness, consideration, conversion)
Improve CTA performance, offer positioning, and conversion flow
Collaborate with designers and marketers to align visuals and messaging

Email Marketing & Lifecycle Campaigns

Write cold outreach emails, nurture sequences, newsletters, and promotional campaigns
Develop lifecycle messaging for lead generation, retention, and re-engagement
Support segmentation-based email marketing strategies
Optimize subject lines, hooks, CTAs, and conversion-focused messaging

Paid Advertising & Campaign Support

Write ad copy for Meta, Google, LinkedIn, and other paid channels
Create performance-driven hooks and messaging frameworks
Support campaign testing and copy iterations based on results

Content & Optimization

Conduct audience research and competitor analysis
Support SEO-aware landing page and website content creation

Apply on source siteListed via Himalayas

Analyze campaign performance and improve messaging based on engagement and conversion data

Assist with A/B testing initiatives for headlines, CTAs, and offers

Requirements

Must-Haves

3+ years of experience in copywriting, conversion-focused marketing, or digital marketing
Strong portfolio showcasing landing pages, email campaigns, and conversion-focused copy
Experience writing for B2B and/or B2C audiences
Strong understanding of direct-response copywriting principles
Excellent English communication and writing skills
Ability to adapt tone and messaging across industries and audiences
Familiarity with conversion metrics and campaign optimization

Preferred Qualifications

Experience with email marketing platforms such as HubSpot, Klaviyo, Mailchimp, or GoHighLevel
Experience supporting paid advertising campaigns
Understanding of funnel stages (TOFU/MOFU/BOFU)
SEO and search intent optimization experience
Experience with A/B testing and CRO principles
Familiarity with AI-assisted copywriting workflows and tools

Ideal Candidate

Strong understanding of audience psychology and persuasive messaging
Analytical and performance-oriented mindset
Organized and able to manage multiple projects simultaneously
Comfortable working in fast-paced remote environments
Collaborative, proactive, and detail-oriented
Able to balance creativity with measurable business outcomes

Nice-to-Have Experience

E-commerce or DTC brands
SaaS or B2B marketing
Healthcare, restaurants, gyms, or local service businesses
Lifecycle email marketing and retention campaigns
UGC/VSL script writing

To Apply

Please include:

Resume
Portfolio or writing samples
Examples of landing pages, emails, or campaigns you’ve worked on
Any measurable results tied to your copy (CTR, CVR, open rates, conversions, etc.)

Originally posted on Himalayas

excel

Loading the current view.