Before anything goes live, you'll source, pitch, and select a Nigerian social media agency to handle content execution. This is your first and most important hire.

• Define the agency brief: tone of voice, platform strategy, content pillars, creator approach
• Run the selection process: identify candidates, evaluate cultural fit and social media craft, negotiate terms
• Onboard the agency: share Duolingo's brand world, set up workflows, align on KPIs and reporting cadence

Once the agency is in place:

• Own the strategic direction: you set the brief, the agency executes
• Review and approve content before it goes live, ensuring it's on-brand and culturally sharp
• Oversee the launch of @DuolingoNigeria across TikTok, Instagram, and relevant platforms
• Identify and activate creator/influencer relationships
• Hold the agency accountable: performance reviews, course corrections, ongoing feedback

Once the social foundation is solid, you'll expand your scope:

• Develop and execute a wider brand awareness strategy for Nigeria
• Identify and pitch strategic partnerships with brands, institutions, platforms and communities built on earned value rather than paid media
• Lead PR efforts
• Work with HQ Marketing and Product teams on localised messaging for feature launches

You
You're the person in the room who already knows what's going viral in Nigeria before anyone else. You make things happen without waiting for a big budget or a green light on everything.

You have…

• 5+ years of consumer marketing experience, with social media at the core
• Proven experience briefing, selecting, and managing creative or social media agencies: you know what good looks like and how to get it out of a partner
• A track record of getting results through ideas, not spend earned media, organic growth, word of mouth
• Deep knowledge of Nigerian digital culture: the platforms, the creators, the humour, the references
• Strong strategic and writing skills you can craft a brief that an agency actually understands and runs with
• Experience working remotely and building strong relationships with a global HQ team
• Excellent English, spoken and written

Bonus points for…

• Experience scaling international or regional brands in Nigeria
• Fluency in Pidgin, Yoruba, Igbo, Hausa, or other local languages
• A genuine love of language learning (or at least Duo's social presence)
• Experience with mobile apps and subscription products

Interview process

We keep it focused and respectful of your time:

• Hiring Manager chat (30–45 min) - your experience, your read on the Nigerian market, overall fit
• Take-home case study + case presentation (45 min) - how would you approach launching Duolingo on social in Nigeria

Please note that this is a remote contractor position based in Nigeria. If you're passionate about marketing and excited about the opportunity to shape Duolingo's growth in Nigeria, we'd love to hear from you!

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per theDuolingo Applicant Privacy Notice.

Originally posted on Himalayas