• Own marketing-sourced and marketing-influenced pipeline targets

• Track funnel conversion performance from lead → SQL → opportunity → closed-won

• Implement attribution models and performance dashboards to guide investment decisions

• Continuouslyoptimizeprograms based on ROI, CAC, and LTV insights

Audience, ICP & Segmentation

• Partner with Product Marketing toleveragethe defined ICPs, personas, and account segmentation in campaigns to ensure accuracy of fit and messaging

• Build data-driven targeting strategies across industries, firmographics, and intent signals

• Maintain account engagement strategies across the full buyer journey

Campaign & Content Leadership

• Oversee integrated campaign development, messaging, and content strategy

• Draft detailed campaign briefs outlining each campaign touchpoint, channel, and audience journey step

• Develop and document messaging frameworks and value propositions for campaign and stakeholder reviews

• Ensure consistent positioning and value messaging across all channels

• Leverageevent and field marketing strategy to maximize pipeline and executive engagement.

Marketing Operations & Technology

• Partner with Marketing Ops tooptimizeautomation, CRM, and analytics infrastructure

• Ensure data quality, reporting accuracy, and actionable insights

• Evaluate and implement new growth andmartechtools

Qualifications

• 8–12+ years of B2B SaaS or enterprise technology marketing experience

• Proventrack recordof scaling pipeline and revenue through demand generation and ABM

• Strong experience aligning marketing and sales operations and metrics

• Deep knowledge of marketing automation, CRM, and analytics tools

• Experience leading teams and managing budgets

• Excellent strategic thinking and executive communication skills

Preferred Experience

• Enterprise or mid-market SaaS GTM experience

• Complex sales cycles with multi-stakeholder buying committees

• Event and field marketing leadership

• Data-driven experimentation and growth frameworks

Success Metrics

• Introduction or qualification meetingsbookedand the quality of those meetings measured by SQL conversion rates

• Funnel conversion rate improvements

• CAC and ROI efficiency gains

• ICP account engagement and penetration, and ICP Fit scores monthly

• Sales alignment and stakeholder satisfaction

• Campaign execution consistency and on-time delivery of GTM materials

Originally posted on Himalayas