Are you a retention powerhouse who lives and breathes data-driven personalization and customer journey mapping? Join our fast-growing DTC brand as Senior Lifecycle Marketing Manager and own the full-funnel strategy across email, SMS, direct mail, app push, and phone touchpoints.

You’ll architect intelligent, behavior-based messaging flows that engage customers at every stage—onboarding, first purchase, repeat, cross-sell, reactivation—maximizing LTV while minimizing fatigue.

• Lead the end-to-end lifecycle strategy and automation roadmap

• Build logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platforms

• Implement real-time data triggers and advanced segmentation

• Collaborate with acquisition, CRO, sales, and creative to align messaging across all channels

• Design and run A/B tests, optimizing open rate, CVR, RPR, and LTV

• Own platform performance reporting, journey audits, and continuous improvement cycles

• 6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environments

• Proven success scaling personalized multi-channel journeys

• Deep knowledge of platforms like Klaviyo, Attentive, PostPilot—and ideally Braze or Airship

• Strong analytical mindset with experience in RFM, churn prediction, and event-driven logic

• Comfortable building systems that integrate CRM, CDP, and data warehouse insights