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Bask and Lather Co
United States · remote · USD 180000-200000 annual
Director of Retention & Customer Lifecycle
Reports To: Head of Growth
Bask & Lather is one of the fastest-growing independent beauty brands in the United States, serving millions of customers across Shopify, Amazon, TikTok Shop, Walmart, and national retail partners.
As we continue scaling nationally and internationally, retention has become one of the company’s largest growth opportunities.
We’re looking for a Director of Retention & Customer Lifecycle to build one of the best lifecycle marketing organizations in consumer products.
This leader will own the long-term value of every customer relationship from first purchase through loyalty and transform retention into one of Bask & Lather’s primary growth engines.
The Director of Retention & Customer Lifecycle owns the performance of Bask & Lather’s existing customer base across every touchpoint and channel.
Success is measured by increasing customer lifetime value, improving retention, growing subscription revenue, expanding loyalty participation, and maximizing profitable existing customer revenue.
This leader will combine strategy, experimentation, analytics, automation, customer insights, and team leadership to build a world-class retention organization.
Own the long-term value of our customer base by improving:
Develop initiatives that create sustainable long-term customer value—not short-term revenue spikes.
Own the health of our customer base including:
Apply on source siteListed via Himalayas
Develop strategies that improve customer relationships over time.
Own lifecycle strategy across every customer touchpoint.
Every lifecycle communication should have a measurable business objective.
Own the long-term growth of subscriptions across Shopify, TikTok Shop, and Amazon.
Own the long-term success of Bask & Lather’s loyalty program.
Build the company’s customer intelligence function.
Turn customer insights into business strategy.
Every initiative should be measured against incremental business impact.
Present monthly executive retention business reviews.
Continuously identify ways technology can improve customer experience while increasing team productivity.
Lead and develop Bask & Lather’s Retention organization.
Customer acquisition is only half the equation.
The greatest opportunity for Bask & Lather is increasing the value of every customer relationship over time.
This role will define how millions of customers experience our brand after their first purchase, build systems that drive sustainable long-term growth, and establish retention as one of the company’s most valuable competitive advantages.
Originally posted on Himalayas