Job Title: Director, Product Marketing, IQVIA Digital

Job Location: New Providence, New Jersey, United States of America

Job Location Type: Remote

Job Contract Type: Full-time

Job Seniority Level:

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. Learn more at

The IQVIA Product Organization is looking for a strategic and execution-driven Sr. Product Marketing Manager (PMM) to lead positioning, messaging, and go-to-market strategy for our healthcare-oriented media platform. This role sits at the intersection of product, sales, and marketing, translating complex healthcare and AdTech capabilities into compelling value propositions that resonate with healthcare brands, agencies, and partners.

The ideal candidate combines strong knowledge of healthcare marketing regulations and dynamics (HIPAA, data privacy, patient engagement) with proven experience in AdTech, MarTech, and/or digital media. You’ll ensure our healthcare products stand out in a crowded, highly regulated market and are adopted successfully by customers. This position will help support a multitude of IQVIA Digital products.

Key Responsibilities

• Go-to-Market Strategy: Develop and execute GTM plans for new and existing healthcare AdTech products, including audience solutions, media activation, and measurement capabilities.
• Positioning & Messaging: Craft clear, differentiated product positioning and customer-focused messaging tailored to healthcare marketers, payers, providers, and life sciences.
• Product Marketing Strategic Planning: Partner with marketing on strategic marketing planning and integrated campaigns that drive product adoption, customer engagement, and pipeline growth; leverage performance data to optimize messaging and GTM strategies.
• Sales Enablement: Partner with commercial strategy, product, marketing and sales to create materials that drive pipeline and revenue, including pitch decks, one-pagers, case studies, and playbooks.
• Market Research & Insights: Conduct market analysis to understand healthcare marketing trends, regulatory considerations, and competitor offerings; translate insights into product and marketing strategy.

The potential base pay range for this role, when annualized, is $114,400.00 - $319,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.