Farmers Insurance is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.

About the Role

We are seeking a Marketing Campaign Specialist to lead the end-to-end execution of customer marketing campaigns across multiple communication channels, including email, SMS, push notifications, and voice. This role serves as the bridge between marketing strategy and campaign execution, ensuring initiatives are delivered accurately, on time, and aligned with business objectives.

Working closely with Marketing, Creative, Legal, Analytics, Operations, and Enablement teams, you will manage the complete campaign lifecycle—from planning and requirements gathering through campaign build, launch, optimization, and performance analysis. The ideal candidate has hands-on experience with Braze or similar marketing automation platforms, understands customer journey orchestration, and thrives in a collaborative, fast-paced environment.

What You'll Do

• Manage the end-to-end execution of multi-channel marketing campaigns across email, SMS, push notifications, and voice
• Partner with Marketing and business stakeholders to gather campaign requirements and define execution plans
• Build, test, launch, and monitor campaigns using Braze or similar marketing automation platforms
• Coordinate campaign approvals with Creative, Legal, Analytics, Operations, and other cross-functional teams
• Ensure campaigns are delivered accurately, on schedule, and aligned with marketing objectives
• Monitor campaign performance and recommend optimizations to improve customer engagement and business results
• Analyze campaign metrics and provide actionable insights to stakeholders
• Support customer journey design and lifecycle marketing initiatives through automated campaign workflows
• Manage campaign calendars, timelines, dependencies, and project documentation
• Conduct quality assurance testing to validate campaign logic, audience segmentation, personalization, and delivery