• Develop and pressure-test ideas with sales and marketing leadership, securing alignment before execution.

Campaign Development & Execution

• Localize and activate global campaigns (DGF, ABM, intent-driven, event-driven) to fit NAM market dynamics and territory needs.

• Select the right mix of channels and tactics - events, webinars, digital, and executive engagement - to hit pipeline goals.

• Design programs against the "Metrics that Matter" and track performance end-to-end.

Partner Marketing

• Partner closely with Global Partner Marketing to build and activate co-marketing plans with priority NAM partners (VARs, MSPs, GSIs, hyperscalers).

• Serve as a contact for partner engagement and joint pipeline generation across the NAM channel.

Performance Management

• Execute against the marketing contribution model - pipeline sourced, pipeline influenced, and contribution to bookings.

• Monitor pipeline and bookings continuously, adjusting plans to optimize ROI.

• Equip SDRs and sales with the assets, plays, and follow-up motions needed to progress pipeline and accelerate opportunities.

Stakeholder Management

• Act as a marketing voice with NAM sales leaders - presenting plans, results, and recommendations with clarity and confidence.

• Build constructive relationships across GTM (sales, SDR, partner, CX, product marketing), managing expectations and pushing back when needed.

• Proactively surface field insights and needs to the broader marketing organization to keep priorities aligned.

Vendor & Budget Management

• Select and manage strategic vendors in line with privacy, compliance, and procurement requirements.

• Negotiate scope, terms, and pricing in partnership with procurement.

• Accurately manage budget, forecast spend, and report on ROI.

Requirements

• 5+ years of B2B marketing experience in the tech/software/SaaS industry, with demonstrated field marketing impact.

• Strong business acumen and the ability to translate sales priorities into measurable marketing strategies.

• Proven application of modern marketing approaches - ABX/ABM, event marketing, partner marketing, and value-based selling motions.

• Customer-first mindset; able to balance pipeline urgency with a high-quality buyer experience.

• Working knowledge of the NAM partner ecosystem (VARs, MSPs, GSIs, hyperscalers) and experience activating it for joint pipeline.

• Strong project management skills with a track record of running integrated campaigns and events end-to-end.

• Experience collaborating with SDR/BDR, product marketing, enablement, and partner sales teams in a fast-paced environment.

• Excellent written and verbal communication skills in English; meticulous attention to detail.

• Proficiency with Salesforce, marketing automation (e.g., Marketo), webinar platforms, and ABM tools (e.g., 6sense).

• A proactive, resourceful attitude and comfort operating in ambiguity.

• Willingness to travel across NAM as needed.

Preferred: Bachelor's degree in marketing, business, or communications.

#Marketing

Originally posted on Himalayas