ABOUT APPLY

Responsibilities:

• Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code
• Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch
• Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome
• Leading implementation projects and consistently communicating on project deliverables with clients.
• Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices
• Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data
• Understand multi/omnichannel transactional and marketing messaging
• A good understanding of user states, events, and user journey mapping

Examples of projects:

• Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms, according to business use cases and prioritization alongside business strategists
• Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destination
• Marketing automation migrations, including ensuring proper data schemas to maintain parity for clients’ existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features
• Optimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messaging