This is a remote position.

(Specialized in Zoho One, Lead Generation, and Tech-Driven Growth)

This role combines digital marketing, automation, and lead generation while leveraging Zoho One tools to optimize workflows, track leads, and drive conversions efficiently.

Required Skills & Expertise

1. Zoho One Expertise (Must-have)

• Zoho CRM – Lead tracking, pipeline management, automation
• Zoho Campaigns – Email and SMS automation for patients and dentists
• Zoho Social – Managing and scheduling social media posts
• Zoho SalesIQ – Chatbots and live chat for website conversions
• Zoho Analytics – Data analysis to track marketing performance

2. Performance Marketing and Lead Generation

• Google Ads (PPC), Facebook and Instagram Ads
• SEO (Search Engine Optimization) and Google My Business
• LinkedIn Outreach and Paid Ads for dentist recruitment
• Cold Email Automation and Follow-ups using Zoho CRM

3. Social Media and Content Marketing

• Automating social media posting using Zoho Social
• Creating patient-friendly educational content
• Running paid and organic social media campaigns
• Influencer and local business partnerships

4. Email and SMS Marketing (Automation)

• Setting up automated email sequences using Zoho Campaigns
• Running patient retention and follow-up SMS campaigns
• Creating appointment reminder and reactivation campaigns

5. AI and Tech-Driven Marketing

• Using AI tools to analyze patient inquiries and behavior
• Leveraging AI for content creation and ad copywriting
• Exploring chatbot integration and AI-powered lead nurturing

6. Data and Analytics for Growth Optimization

• Tracking CAC (Customer Acquisition Cost), CPL (Cost Per Lead), ROI
• Using Zoho Analytics for campaign insights and optimization
• A/B testing ads, email subject lines, and landing pages