Who We Are

BM Digital sits at the intersection of performance marketing and creator-driven growth. We manage $500M+ in annual media spend across Meta and TikTok, run 80,000+ creator partnerships every month, and use Meteoric AI – our proprietary intelligence platform – to inform creative decisions and optimize performance at scale.

Our clients are high-growth consumer brands. Our focus is performance creative that drives real business outcomes across a large and diverse portfolio of accounts.

If you have led creative strategy that moved the needle on paid performance – not just made things look good, but made things convert – we want to hear from you.

The Role

We are looking for a Head of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale.

You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.

What You Will Own

• The creative standard. Across every client, every format, every platform, you set the bar. That means tracking what's gaining traction on Meta and TikTok before it becomes consensus, translating those signals into SOPs, playbooks, and best practice frameworks the whole team executes against, and ensuring that individual wins compound into repeatable systems. When the industry moves, we move first.
• The team. A group of performance creative strategists owns our day-to-day client accounts. Your job is to make them significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view. You raise the floor and build a culture where creative decisions are grounded in data without killing instinct and taste.
• The production process. Great strategy executed poorly is still a loss. Working directly with our lead editor, you will build the standards, workflows, and SOPs that make our production team as systematic and high-output as the strategy behind it.
• Creator and talent alignment. You will work closely with our head of talent to ensure creative strategy and creator process are fully in sync; so that what we brief, what creators produce, and what we run as paid media are pulling in the same direction.