Joy 101 is Hoda Kotb's content, community, and experiences company, built on one belief: Joy is a practice, not a destination you arrive at or a reward you earn when life finally gets easier. It's something you choose deliberately, every single day, until choosing it becomes who you are.

We're looking for a part-time (20-30 hrs/week) Lifecycle Marketing Manager to work alongside our Sr. Lifecycle Marketing Manager across both sides of the business: our core consumer product and the enterprise partner programs that offer Joy 101 as a member benefit. The two audiences arrive differently, one by choice and one through their employer, and they need different things from us.

This role is technical first. The hard part of lifecycle here isn't coming up with the idea, it's building the thing correctly with multi-branch logic, event-based triggers, clean data going in, suppression logic, and a rigorous QA process. You'll spend most of your time inside Braze, and you should like it there.

You do, however, need real marketing instincts. You'll design flows, not just wire them, which means understanding why a message lands and where a journey should branch. You'll write and sharpen copy. But we’re looking for a hire who thinks in systems and knows how to build.

This is a part-time contract role, 20 to 30 hours a week for 3 to 6 months, with potential to renew.

What You'll Do

Build the systems

• Own Canvases, segmentation, behavioral triggers, suppression logic, subscription groups, frequency caps, and send scheduling across consumer and enterprise programs.
• Design and build multi-branch journey logic that holds up in the real world.
• Work with data and product on the events, attributes, and instrumentation that lifecycle depends on. Know what you need, ask for it clearly, and verify it's landing correctly before you build on it.
• Use Liquid, custom attributes, and API-triggered campaigns to do things templates alone can't.

Own QA and program health

• Set and hold the QA standard: targeting, rendering across clients, link integrity, timing logic, merge tags, fallback values, edge cases. Build it as repeatable process with documentation so that nothing ships unverified.
• Monitor deliverability, opens, clicks, unsubscribes, and downstream conversion and retention. Flag issues before anyone asks.
• Diagnose when something breaks: a stalled Canvas, a segment behaving strangely, and a genuinely underperforming message look similar in a dashboard and require different fixes.