This is a remote position.

Our client is looking for a Marketing Manager to lead and scale their entire marketing and demand generation function. This is a highly strategic and hands-on role for someone who thrives in fast-paced environments and enjoys building systems, processes, and growth initiatives from the ground up.

They are an established company in the beauty manufacturing industry that has successfully supported product innovation and brand growth for decades while continuing to modernize their operations through technology and AI-driven initiatives.

This role will own the company's digital growth strategy, including SEO, website management, content development, email marketing, CRM optimization, lead generation, reporting, and marketing automation. AI is not simply a supporting tool in this position; it is a core component of how work is executed and scaled.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve search rankings, organic traffic, and lead generation.
• Manage and continuously optimize website content, including landing pages, product pages, and Shopify content.
• Create and refine AI-assisted content that supports organic growth and conversion objectives.
• Monitor and maintain SEO best practices, including on-page optimization and technical SEO improvements.
• Collaborate with external website developers and oversee content implementation projects.
• Build, launch, and optimize conversion-focused landing pages and lead capture funnels.
• Plan and execute B2B email marketing campaigns using platforms such as HubSpot, Klaviyo, or similar tools.
• Develop and implement lead generation initiatives targeting key decision-makers and buyers.
• Manage and test paid marketing campaigns across Google, LinkedIn, Meta, and other relevant channels.
• Build and maintain CRM workflows, automation sequences, audience segmentation, and lead nurturing programs.
• Utilize AI tools daily to accelerate research, content creation, campaign development, workflow automation, and reporting.
• Track, analyze, and report on marketing performance metrics, including website traffic, search visibility, lead generation, and pipeline contribution.
• Maintain the marketing content calendar and coordinate project timelines.
• Provide clear creative briefs and direction to designers and other collaborators.
• Present regular performance updates, insights, and growth opportunities to leadership.