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Marketing Manager for Trade and Children's Books

United States · remote · Salary not listed

Role overview

SUMMARY

The Marketing Manager, Books is a strategic and hands-on marketing leader responsible for maximizing the revenue potential of every title on the Books list. This role owns the go-to-market strategy for the Books portfolio — developing sharp, audience-driven positioning for each book, identifying the right channels and tactics to reach and convert buyers, and executing alongside the Marketing Producer and external contractors to bring campaigns to life.

The ideal candidate thinks like a strategist and works like a practitioner. They are energized by the challenge of finding the right audience for a book, crafting a compelling story around it, and building a disciplined plan to drive sales — from launch through the long tail. They are comfortable with data, fluent in digital marketing channels, and skilled at translating insights into creative direction and clear priorities for a small, agile team.

DUTIES AND RESPONSIBILITIES

Portfolio Positioning & Go-to-Market Strategy

Develop and own the go-to-market strategy for each Books unit title — including audience targeting, positioning, messaging, pricing considerations, and channel prioritization — with the goal of maximizing conversion and revenue at every stage of a book's lifecycle.
Build a deep understanding of each book's target audience: who they are, where they engage, what motivates them to buy, and how to reach them most effectively.
Identify and evaluate the best mix of channels, placements, and tactics for each title, balancing investment against expected return.
Partner with Editorial and Product Development early in the product lifecycle to provide marketing input that shapes positioning and launch readiness.
Analyze market trends, competitor positioning, and category dynamics in Catholic publishing to identify opportunities and sharpen strategy.

Campaign Development & Execution

Translate positioning strategy into integrated marketing campaigns across email, social media, paid advertising, organic content, and retail channels.
Write and contribute to compelling copy for marketing materials, including emails, website content, ad creative, and social posts — and provide clear creative direction to the Marketing Producer.
Manage and optimize paid advertising campaigns on Meta and Amazon, with a focus on audience targeting, creative performance, and return on ad spend.
Oversee campaign schedules, proactively identify risks and opportunities, and make timely decisions to maximize results.
Review and approve creative assets, copy, video content, and photography produced by the Marketing Producer and external contractors.

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Marketing Manager for Trade and Children's Books

Role overview

SUMMARY

DUTIES AND RESPONSIBILITIES

Campaign Development & Execution

Amazon & Channel Strategy

Data, Analytics & Performance

Author & Creator Collaboration

Requirements

Benefits