• Administer the Marketo platform, including database health, email deliverability, campaign operations, and platform monitoring.
• Configure, maintain, and troubleshoot integrations across Marketo and connected marketing technologies.
• Automate recurring marketing processes using tools such as Openprise to improve efficiency and consistency.
• Establish and maintain governance standards, including naming conventions, folder structures, documentation, and version control.
• Partner with Marketing Strategy, Sales Operations, and Data teams to ensure reliable, scalable marketing processes.
• Provide technical guidance and support for campaign execution, email templates, landing pages, forms, and related assets.
• Design, build, and optimize Marketo campaigns, engagement programs, lead nurturing, segmentation, scoring models, and lifecycle programs.
• Maintain a scalable architecture that supports future business growth.
• Evaluate emerging marketing automation capabilities and recommend new tools or enhancements where appropriate.
• Train and mentor stakeholders on Marketo best practices and platform capabilities.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related discipline with 7+ years of relevant professional experience, or a Master's degree in a related discipline with 4+ years of relevant professional experience.

• Marketo Certification(s)

• 4+ years of experience with Marketo or comparable marketing automation platforms

• 3 + years' experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs

Preferred Qualifications

• Excellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlines

• Familiarity with AGILE/SCRUM process management methodologies

• Prior experience working in B2B SaaS or a high-tech environment

• Ability to train and mentor teams on marketing automation best practices

• Demonstrated success in optimizing and scaling marketing automation systems in a growth environment

• Experience integrating Marketo as part of a larger RevOps infrastructure

• Strong cross-functional collaboration skills with the ability to influence process improvements

• Experience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sources

• Experience with REST / SOAP APIs, Webhooks, JavaScript (or similar technologies)

• Strong problem-solving skills with the ability to troubleshoot complex campaign logic and data flows

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

Non-Metro New York state & Washington state:

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.

Originally posted on Himalayas