The Marketing Operator & Program Coordinator is responsible for translating the VP of Marketing’s strategic direction into structured, executable programs across all marketing pillars. This role builds and maintains the operational systems, cadence, and governance required to ensure cross-functional marketing initiatives are delivered on time, within scope, and with clearly defined ownership and acceptance criteria.
This position serves as the operational driver for major marketing initiatives including CRM rollout, website rebuild, marketing automation, corporate communications, and events. The role proactively identifies risks, enforces execution standards, manages intake and prioritization, and ensures documentation and visibility across active programs.
Success in this role is measured by reduced executive involvement in day-to-day operational follow-up, proactive risk identification, consistent on-time delivery, and high documentation coverage across marketing programs.
Key Responsibilities
- Translate strategic direction from the VP into defined epics, milestones, timelines, and acceptance criteria.
- Architect, administer, and maintain ClickUp as the operating system for the Marketing organization, including dashboards, automations, templates, and governance standards.
- Run the marketing operating cadence, including planning sessions, stand-ups, risk reviews, dependency reviews, and retrospectives.
- Enforce intake processes and scope discipline; escalate bypasses or unsanctioned work within established timelines.
- Proactively identify risks, blockers, and dependencies; document context and provide recommended next steps during escalations.
- Hold cross-functional owners accountable to documented commitments with professionalism and consistency.
- Drive cross-team delivery for CRM rollout, website rebuild, marketing automation, corporate communications, and major events.
- Maintain decision logs, risk logs, documentation standards, briefs, and program runbooks.
- Develop and maintain resource and capacity planning views, including RACI documentation and workload rebalancing recommendations.
- Coordinate with external vendors regarding deliverables, timelines, acceptance criteria, and performance tracking.
- Communicate clearly, professionally, and promptly via phone and email with internal staff, clients, and external partners.
- Work in a proactive manner and adapt to changing priorities; independently recognize and escalate issues to prevent delays.