We're looking for a Media Buyer & Creative Strategist who knows that great advertising is about more than pushing buttons in Ads Manager. You understand the relationship between creative, data, audiences, and performance—and you know how to turn those insights into campaigns that drive sales.

The Role
As our Media Buyer & Creative Strategist, you'll own the strategy, execution, and optimization of paid advertising while also helping shape the creative direction behind our ads.
You'll analyze what's working, identify why it's working, develop new creative concepts to test, and work closely with our creative team, content creators, and other marketing partners to turn those ideas into high-performing ads.
We're looking for someone who is data-driven, creative, curious, and obsessed with finding what makes customers click—and buy.

What You'll Do
Media Buying & Campaign Management

• Manage and optimize paid advertising campaigns across Meta, TikTok, and other relevant platforms.
• Own campaign setup, targeting, budgets, bidding, pacing, and optimization.
• Monitor key performance metrics including ROAS, CPA, CTR, CPM, CVR, and spend.
• Identify opportunities to scale winning campaigns and quickly address underperforming campaigns.
• Conduct audience, placement, offer, product, and campaign structure testing.
• Manage daily and weekly budget pacing to ensure spend aligns with revenue and profitability goals.
• Stay current on platform updates, advertising trends, and emerging paid media opportunities.

Creative Strategy

• Develop the creative strategy behind paid advertising campaigns.
• Identify high-performing hooks, messaging, product benefits, offers, formats, and angles.
• Analyze winning and losing creatives to understand why they performed.
• Turn performance data into clear, actionable creative briefs.
• Partner with graphic designers, video editors, content creators, and UGC creators to develop new ad concepts.
• Build a consistent pipeline of fresh creative concepts and testing opportunities.
• Help determine what types of content, messaging, and storytelling will resonate with different audiences.
• Stay on top of trends in UGC, short-form video, social media, and performance creative.

Testing & OptimizationAnalytics & ReportingYou'd Be a Great Fit If...You don't just look at an ad and ask You ask:You're equally comfortable looking at a spreadsheet of performance data and brainstorming a killer hook for a new TikTok ad.You don't wait for someone to tell you what to test.