• Build business cases and growth strategies for new products, services, subscriptions, certifications, and digital solutions.

• Establish metrics to assess portfolio health, growth potential, and return on investment.

Product Commercialization & Go-to-Market Leadership

• Own go-to-market strategy and commercialization for new and existing products.

• Partner with sales leadership to develop sales enablement strategies, tools, training, and launch plans.

• Coordinate launch readiness across marketing, product, customer success, technology, and operations.

• Drive adoption, retention, engagement, and customer lifetime value.

• Lead market expansion efforts and identify new channels, segments, and growth opportunities.

Marketing Strategy & Demand Generation

• Lead integrated marketing strategy across product marketing, demand generation, customer acquisition, and retention.

• Oversee positioning, messaging, value proposition development, segmentation, branding, and customer communications.

• Develop multi-channel programs that increase awareness, adoption, and revenue.
• Optimize marketing investments through analytics, performance measurement, and continuous improvement.
• Ensure marketing efforts align with enterprise priorities and growth objectives.

Market Insights & Customer Intelligence

• Lead voice-of-customer, competitive intelligence, and market research programs.
• Translate customer needs and market trends into actionable product, marketing, and growth strategies.
• Monitor performance, customer behavior, and industry trends to identify opportunities and risks.
• Present strategic recommendations and portfolio insights to executive leadership.
• Foster a customer-centric culture that drives innovation and continuous improvement.

Leadership & Enterprise Collaboration

• Lead and develop a high-performing team across portfolio strategy, product marketing, demand generation, and commercialization.

• Build strong partnerships with Sales, Digital Products, Customer Success, Operations, Technology, Finance, and Mission leaders.

• Establish clear accountability, decision-making processes, and performance expectations.

• Champion innovation, continuous learning, and a growth mindset throughout the organization.

• Serve as a key member of the Sales & Marketing leadership team and contribute to enterprise strategy development.

Qualifications

• Bachelor's degree or equivalent experience.

• Eight (8) years of progressive leadership in portfolio strategy, product management, commercialization, marketing, or related disciplines.
• Seven (7) years of supervisory experience.

• Demonstrated success leading product portfolios, growth strategies, and cross-functional teams.

• Experience driving measurable revenue growth and business performance.

• Strong strategic planning, financial acumen, and business case development capabilities.

• Experience leading marketing, demand generation, customer acquisition, and customer retention initiatives.

• Exceptional communication, executive presence, and stakeholder leadership skills.

Preferred Qualifications

• Ten (10) years of progressive leadership in portfolio strategy, product management, commercialization, marketing, or related disciplines.
• MBA or advanced business degree.
• Experience in healthcare, education, certification, digital learning, subscription, SaaS, or mission-driven organizations.
• Experience leading product-led growth, commercialization, and customer lifecycle strategies.
• Knowledge of CRM, analytics, digital marketing, and marketing technology platforms.

Leadership Competencies

• Strategic and growth-oriented.

• Customer-focused and market-driven.

• Commercially savvy and results-oriented.

• Data-driven decision maker.

• Innovative and future-focused.

• Strong executive communicator.

• Collaborative enterprise leader.

• Builds trust, inclusion, and high-performing teams.

• Drives accountability and execution excellence.

Scope of Leadership

The Vice President leads teams responsible for:

• Portfolio Strategy & Product Management.

• Product Marketing & Commercialization.

• Demand Generation & Revenue Marketing.

• Customer Insights & Market Intelligence.

• Sales Enablement & Commercial Readiness.

This role unifies portfolio strategy, innovation, commercialization, and marketing into a product-to-market growth engine.

Compensation & Benefits

Salary minimum to the midpoint of the range is $162,900.00 to $217,200.00. Pay is commensurate with experience; geographic differentials may apply to the pay range. This position is eligible for an incentive, with the potential to earn up to 25% of your base pay. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; this position is incentive eligible based on achieving certain targets. This position is eligible for an incentive, with the potential to earn up to 25% of your base pay
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.This position not a match with your skills? Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE/Protected Veterans/Persons with Disabilities

Originally posted on Himalayas