See: our CITABLE framework and free tools.

You'll learn faster here than anywhere else

AEO is a new category. There's no established playbook to copy, which means every week we’re running experiments, seeing what works, and building conviction from real data. The learning curve is steep because the field is moving fast, and we're at the front of it. People who join us build skills in AI visibility, LLM optimisation, and content systems that almost nobody else in marketing has yet.

You'll work with tools nobody else has access to

We build our own technology. AI visibility auditing software, vector-based research tools, and a knowledge graph built across 100,000s of clicks per month. You won't be limited to whatever third-party tools the rest of the market is using. You'll work inside proprietary systems that give you (and our clients) a genuine data advantage, and you'll have a say in how those tools evolve.

You'll work with companies people actually talk about

Our clients are well-known B2B SaaS companies. Some have raised tens of millions from top-tier venture firms. Some are doing tens of millions in revenue. These are the kinds of products people discuss on social media every day and use in their own workflows. You'll have direct access to these clients, not filtered through three layers of account management.

You'll have real ownership from day one

We don't micromanage. You'll be given responsibility, expected to make decisions, and trusted to ship daily. It doesn't matter how junior or senior you are. If you see a better way to do something, you can change the process and build the system. People here have an opinion and they're expected to use it.

How we operate day to day

We run on outcomes, not activity

Roles are designed around clear missions, measurable outcomes, and quality bars. You'll know what "good" looks like because we define it upfront. Think client approval rate, publishing accuracy, turnaround time, and documented learnings.

Systems over heroics

A core part of our advantage is treating marketing programs like a product: automate repetitive tasks, standardise workflows, and reserve human expertise for the work that actually needs it.

We’re remote and async by default

We meet weekly but most collaboration happens through written updates and documentation. Tools commonly include Notion, Slack, Google Docs/Sheets, and client CMS platforms (e.g., WordPress/Webflow).

We care about craft and correctness

Because our work is used by both humans and AI systems, details matter: factual accuracy, verifiable claims and clean structure. Everyone is held accountable to a high standard.

What we expect from you

This is what doing well typically looks like at Discovered Labs:

• Ownership + self-direction: You can take a goal and run with it, without needing constant oversight.

• High standards: You care about the small details because they compound into results.

• Strong async communication: You keep people unblocked with clear written updates, good documentation, and predictable handoffs.

• AI fluency (with judgment): You use tools like ChatGPT/Claude/Perplexity intelligently but you also verify, QA, and don’t ship untrusted output.

• Performance mindset: You don’t confuse output with outcomes. You look at what’s working, what isn’t, and changes what’s needed to get the desired results.

• Process improvement bias: When something breaks or slows us down, you document it and propose a better way.

What you can expect from us

• Autonomy and trust: We hire for judgment and give people room to execute.

• A real feedback loop: We track visibility and results, and we share what’s changing (and why).

• Meaningful impact: Your work touches real go-to-market outcomes for well-known B2B companies.

• Front-row seat to a new category: You'll learn how LLMs actually work, how content influences AI answers, and how to build systems at speed.

Originally posted on Himalayas