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Performance Marketing Manager Intern

United States · remote · Salary not listed

Role overview

Category: Marketing

Location:

The Performance Marketing Manager Intern will support the execution and optimization of direct-to-consumer (DTC) performance marketing campaigns across paid social channels. This internship is designed to provide hands-on experience in digital advertising, creative testing, and conversion optimization while learning from a high-performing marketing team. The ideal candidate is eager to learn, data-driven, and passionate about digital marketing and eCommerce growth. Prior DTC experience is not required, but is a plus.

Key Responsibilities

Assist in planning, launching, and monitoring paid social campaigns on Meta (Facebook, Instagram) and TikTok.
Support in analyzing campaign data and preparing performance reports.
Collaborate with creative teams to brainstorm and test new ad creatives and messaging.
Help implement A/B tests for ad creatives, copy, and landing pages.
Participate in conversion rate optimization (CRO) initiatives by tracking and documenting test results.
Assist in creating and maintaining Standard Operating Procedures (SOPs) related to campaign management and reporting.
Support the integration of email marketing campaigns with paid strategies.
Conduct research on industry trends, competitors, and best practices in digital advertising.
Contribute ideas for process improvement and creative innovation within the marketing team.
Maintain a proactive learning approach to stay updated on the latest trends in performance marketing.

Learning Opportunities

Gain hands-on experience managing real paid social campaigns.
Learn how to analyze campaign performance and identify optimization opportunities.
Exposure to creative strategy, media buying, and CRO processes.
Work closely with seasoned marketers and gain mentorship from the Performance Marketing leadership team.
Understand how paid and organic marketing work together in a DTC environment.

Details

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Performance Marketing Manager Intern

Role overview

Requirements

Benefits