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Product Marketing - Senior Manager at Airalo | All Remote Jobs

Airalo

Product Marketing - Senior Manager

Spain, United Arab Emirates, United Kingdom · remote · Salary not listed

Role overview

About Airalo

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.

Check out more information about Airalo in our Public Handbook:

About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.

About the Role

Position: Full-time / Employee

Location: Remote-first within the UK or Spain. To be considered for this role, candidates must live in and possess valid work authorization for one of these two countries.

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

As the Senior Manager of Product Marketing, you will own how Airalo positions, launches, and grows its product portfolio globally. You'll be the connective tissue between Product, Growth, CRM, Partnerships, and Customer Support — ensuring every team has the messaging, information, and enablement they need to sell and support our products effectively.

This is position reports into the Chief Growth Officer. You will shape the PMM function, set the strategic direction for how we bring our connectivity to market, and directly drive adoption, engagement, and monetization across the lifecycle.

Apply on source siteListed via Himalayas

Product Positioning & Messaging

Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise).

Develop and maintain a messaging framework that scales across channels, markets, and languages.

Ensure consistency between product value and how it's communicated externally.

Go-To-Market Strategy & Customer Insights

Lead GTM planning for new products, features, and market expansions — from strategy through execution.

Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.

Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team.

Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors.

Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy.

Serve as the internal voice of the customer across Product, Marketing, and Leadership.

Product Adoption & Lifecycle Marketing

Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.

Work with CRM, Growth and Product to design lifecycle campaigns grounded in product value and behavioral data.

Identify and close gaps between product capability and customer awareness/usage.

Product Launch, Planning Support & Enablement

Partner with Product Management on roadmap planning to ensure marketing is integrated early.

Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships.

Own launch retrospectives and continuously improve the launch playbook.

Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates.

Ensure internal teams can speak confidently and accurately about Airalo products.

Build a cadence for keeping teams current as the product evolves.

Develop structured training programs so that customer-facing teams deeply understand the product.

Create onboarding materials for new hires in GTM roles.

Partner with L&D (if applicable) to scale training delivery.