Honk is a technology-driven roadside assistance platform that connects enterprise customers (insurance carriers, auto clubs, warranty companies, and fleet operators) with a nationwide network of independent service providers. We have a simple, yet challenging, goal to ensure every motorist gets the help they need in a timely fashion

We don’t own trucks, but we have built the marketplace, the dispatch engine, and the technology infrastructure that makes it work. We’re PE-backed, scaling fast, and aggressively investing in automation and AI to widen the gap between legacy operators and us, still running on phone trees and spreadsheets.

The Role

The Sales Engineer serves as the technical bridge between prospective customers and HONK’s Product, Engineering, and Operations teams. Working closely with Account Directors, you will help customers evaluate HONK’s platform, design solutions that align with their operational needs, and guide opportunities from initial discovery through implementation planning.

This role combines technical expertise, consultative problem-solving, and strong business acumen. You’ll help shape complex enterprise opportunities by understanding customer workflows, validating requirements, assessing technical feasibility, and ensuring internal alignment before a deal is closed. Your work will directly influence HONK’s ability to win new business, expand strategic accounts, and deliver successful customer outcomes.

Responsibilities:

Partner closely with Account Directors throughout the sales cycle to understand customer objectives, operational challenges, and success criteria.
Lead discovery sessions, product demonstrations, and technical evaluations to help prospective customers assess HONK’s platform and services.
Collaborate with customers to define business requirements, document workflows, and design solutions that align with their operational needs and strategic goals.
Serve as the technical lead during the evaluation process, guiding security reviews, integration discussions, workflow validation, and other due diligence activities.
Assess the feasibility of customer requests and proposed solutions, working closely with Product, Engineering, and Operations teams to ensure alignment with current capabilities and future roadmap priorities.