Our US Partner Client Digital Marketing agency with headquarters in Cleveland Ohio. We are looking for a SEARCH MARKETING STRATEGIST who can be an asset to the team!

The Search Marketing Strategist will work with multiple Digital Marketing Account Managers (DAM) and own the content strategy, content optimization, content publishing, and local SEO optimization and promotion process.

This is a full-time role, on a US shift and on a Work From Home set-up.

If you have the right skill set, this may be your opportunity to enter this fast-growing organization.

DUTIES AND RESPONSIBILITIES:

Client Onboarding

• Ensure the client has completed the Content Brief

• Identify each clients target audience(s) and brand voice(s)

• Complete and present Competitor Analysis and Keyword Research and Mapping

• Develop and present content roadmap based on words per month taken from the SOW

• Content auditing at the start of all new campaigns to determine the performance of content and identify new or existing opportunities

Digital Marketing Campaign Fulfillment

• Execute and fulfill content strategy on multiple digital marketing campaigns

• Communicate with clients via email to ensure monthly scope fulfillment is kept on schedule, including approval and edits

• Track task management and delegation in our project management platform, Wrike

• Content marketing topic ideation, workflow management, copywriting and/or content ordering, internal & client approvals

• Comprehensive on-page content optimization

• Content publishing and QA (quality assurance)

• Add topics to CMW as needed so the client has multiple topics to choose from if the recommended topics are rejected

• Make sure client CMW is consistently updated as production is completed

• Google Business Profile post creation and scheduling

• Use Google Search Console (GSC), Google Analytics (GA4), Ahrefs, Screaming Frog, Agency Analytics, and other tools to perform data analysis and keyword research as needed