What You'll Do

• Drive the perception shift. Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM community.
• Run the company content engine. Set the editorial POV, prioritize the bets, and ship the work — original research, defining frameworks, exec thought leadership, blog flagships, video, podcast moments. You're as much an editor as a writer.
• Operationalize narrative into launches. Partner with product PMMs to map product to narrative, so every Tier 1/2 launch lands in the larger story instead of as a one-off feature drop.
• Translate technical into magnetic. Take dense product capability (MCP, agents, the platform architecture) and turn it into stories upmarket buyers, operators, and analysts can't stop quoting.
• Build the proof point machine. Partner with customer marketing to turn customer wins, usage data, and category benchmarks into the evidence layer behind every narrative claim.
• Scale yourself with AI. Fluency with Claude (and the workflows we've built around it) is required. You should be the kind of PMM who treats AI as core infrastructure, not a side tool.
• Measure the vibe shift. Brand pulse, Gong call language, analyst conversations, inbound demand signal — track the perception KPIs alongside content performance.

What We're Looking For

• 8+ years of content marketing experience at B2B SaaS, with a clear spike in narrative, positioning, and content. Strong content marketers with deep PMM chops also welcome — but this role lives in the PMM seat.
• You write. Not "can write when needed" — you write. You have a portfolio of long-form, exec social, narrative docs, or launch copy you'd put on a billboard. You can make a CEO sound like the smartest version of themselves.
• Cross-functional translator. You're the connective tissue between product, sales, brand, comms, and exec — you've worked directly with CEOs and CROs and you know how to turn their instincts into shipped artifacts.
• Strong POV on AI go-to-market. You don't need to be an AI doomer or zealot, but you have a real take on how AI is reshaping B2B GTM, and you've started showing it through your own work.
• AI-native operator. Comfortable with Claude as a daily tool; you've built or used custom skills, prompts, or workflows that meaningfully scale your output. Bonus for AirOps, Tofu, Opus Clip, or anything beyond ChatGPT.
• Builder mentality. Comfortable shipping V1 docs, running point on cross-functional asks, and saying no to kitchen-sink PMM requests. You've worked in environments where you set the system, not inherit it.
• Distribution sensibility. You think about how a narrative spreads — through exec voice, influencer networks, analyst conversations, owned channels — not just what you're publishing.
• High agency, high bar. You can move from C-suite narrative work to writing a LinkedIn post for a launch in the same day, and you hold yourself and your partners to a tight quality bar.

Bonus Points

• You've worked at a company that successfully shifted upmarket — and you can tell the story of what marketing actually did to make that happen.
• You've gone viral in the B2B space — but you also know that virality without narrative is noise.

Why This Role

• High-leverage moment.Apollo is at the rare inflection point where the product, the market, and the AI shift have all aligned — and narrative is the missing piece. The right person here directly influences how the next phase of the company is perceived.
• Strong scaffolding, room to lead. Brand, copywriting, social, web, customer marketing, and product PMM are all in place. You won't be a one-person band — you'll be the strategist who pulls it together.
• Direct access to execs. You'll work directly with our CEO, CRO, and CMO on the questions that matter most to the business.
• AI-forward team. PMM at Apollo is one of the most AI-native marketing teams you'll find — we treat Claude as core infra, not a novelty.

Originally posted on Himalayas