Senior Creative Strategist - Paid Social (Meta Ads) at Pavago | All Remote Jobs
Pavago
Senior Creative Strategist - Paid Social (Meta Ads)
Pakistan · remote · Salary not listed
himalayasseo_indexablePosted 2026-08-30First seen 2026-09-09
Role overview
Senior Creative Strategist – Paid Social (Meta Ads) | Remote
Position Type: Full-Time, Remote Working Hours: EST Hours
About the Role
At Pavago, one of our clients is hiring a Senior Creative Strategist – Paid Social (Meta Ads) to lead creative-first performance marketing across Facebook and Instagram.
This is not a traditional media buying role focused primarily on dashboards, bids, and campaign settings. Your biggest impact will come from developing winning ad concepts, compelling hooks, conversion-focused messaging, strong creative briefs, and stories that turn attention into revenue.
You’ll own the creative-performance cycle from idea → creative strategy → launch → testing → optimization → scale.
If you understand why an ad converts — and can consistently turn those insights into better creative — this role is built for you.
What You’ll Own
Creative Strategy – Primary Focus
Develop original ad angles, hooks, messaging frameworks, and campaign narratives
Generate new creative concepts based on audience pain points, desires, objections, and buying behavior
Write detailed, conversion-focused creative briefs for designers, video editors, and UGC creators
Develop UGC concepts, scripts, storytelling structures, and video direction
Create concepts for static, video, and short-form paid social ads
Continuously develop and test new creative variations
Turn performance insights into the next generation of creative concepts
Meta Ads Campaign Management
Own and scale Facebook and Instagram advertising campaigns
Manage campaigns from launch through optimization and scaling
Work across multiple client accounts simultaneously
Manage monthly ad budgets ranging from $10K to $250K+
Experience with Facebook Business Suite, Meta Pixel, conversion tracking, and campaign optimization
Strong copywriting ability across hooks, CTAs, headlines, and ad messaging
Ability to interpret campaign data and translate it into creative decisions
Strong written and verbal English communication
Ability to work independently during EST hours
Important: Candidates whose experience is limited to operational campaign management or media buying — without direct ownership of creative strategy, messaging, ad concepts, and creative direction — will not be a fit for this role.
What Separates Top Candidates
Portfolio of proven winning creatives across UGC, static ads, and short-form video
Experience managing $50K–$250K+ monthly Meta ad budgets
Ability to clearly explain what they personally contributed to winning campaigns
Deep understanding of creative psychology, consumer behavior, conversion flows, and offer positioning
Experience managing UGC workflows and creator coordination
Experience directing video production and performance creative
Strong understanding of creative fatigue and testing velocity
Daily use of ChatGPT or other AI tools for creative research, ideation, iteration, and production workflows
Tools & Platforms
Meta Ads Manager | Facebook Business Suite | Meta Pixel | UGC & Creative Tools | Analytics & Conversion Tracking | ChatGPT | AI Creative Tools
What Makes You a Strong Fit
You think creative-first, not dashboard-first
You understand the relationship between creative → offer → conversion
You can explain why an ad worked — not simply report that it worked
You combine strong creative instincts with analytical decision-making
You test aggressively and learn quickly
You proactively bring new concepts rather than waiting for briefs
You care about revenue and conversion performance, not vanity metrics
You thrive in fast-paced, performance-driven environments
What a Typical Day Looks Like
You may start by reviewing Meta campaign performance and identifying winning and fatigued creatives. From there, you’ll develop new hooks and ad angles, write briefs for designers and UGC creators, launch new tests, and analyze CPL, CPA, CTR, and ROAS.
You’ll continuously move between creative ideation, campaign execution, performance analysis, and iteration.
In short: you drive paid social growth by combining exceptional creative strategy with performance-focused Meta Ads execution.
Key Metrics for Success
Improvement in CPL, CPA, and ROAS
Revenue generated through paid social
Number and consistency of winning creatives
Creative testing velocity
Speed from insight → concept → launch
Campaign scalability
Conversion performance across accounts
Ability to maintain performance as spend increases
Quality and consistency of creative output
Why This Role Stands Out
Creative-first performance marketing role
Ownership across both strategy and execution
Direct impact on growth and revenue
Opportunity to shape messaging and creative direction at scale
Exposure to paid social, UGC systems, performance creative, and growth marketing
Growth opportunities into Creative Director, Head of Paid Social, or Growth Marketing leadership
Interview Process
Initial Phone Screen
Spark Hire Video Interview
Recruiter Interview
Client Interview
Offer & Background Verification
Apply Now
If you understand how creative drives paid social performance, can consistently develop winning ad concepts, and know how to use Meta campaign data to build better creative, we’d love to hear from you.
Apply now and take ownership of creative-driven growth across high-performing Meta campaigns.