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Senior Director of Marketing at Accompany Health | All Remote Jobs

Accompany Health

Senior Director of Marketing

United States · remote · USD 140000-190000 annual

Role overview

Accompany Health is on a mission to give patients with complex needs the dignified, high-quality care they deserve but rarely receive. A primary, behavioral, and social care provider, Accompany Health walks alongside patients for their entire care journey, offering at-home and virtual care, as well as 24/7 support. Partnering with innovative payors, Accompany Health is powered by remarkable care teams, elegant technology, and a commitment to evidence-based practice.

We build long-term relationships with our patients so they know, without question, that our team is here for them day or night, year after year. We focus on the health outcomes most important to our patients to make it clear that they lead the way.

To achieve our mission, we collaborate with community-based organizations, local providers, and health plans. Led by our empathetic care teams, guided by proven care models, and powered by our own technology, we deliver a level of service that our communities rightfully deserve but rarely receive.

While our headquarters is in Bethesda, MD, our teams are distributed across the country. If you’re eager to make a tangible difference in people’s lives, to help correct long-standing disparities in health care, join us.

About the role:

This is a rare opportunity to shape the brand of a high-growth, venture-backed healthcare company from the ground up. As Senior Director, Brand Marketing, you'll step in with meaningful input into how Accompany Health looks, sounds, and shows up in the world, partnering with executive stakeholders to finalize decisions. You'll set the external brand strategy, sharpen the value proposition for patients and payers alike, and bring it to life through the paid, earned, and content programs you and your team build.

The ideal candidate wants to be deep in the work, close to the strategy and execution, with high impact and visibility. You'll build and lead a team of marketers, setting direction and raising the bar for their work, while partnering directly with a highly experienced executive team.

The role and team is fully remote. You'll join a distributed group that spans the country while collaborating closely with Product, Design, Growth, and Clinical Operations, plus an external PR agency, to make sure the Accompany Health brand feels consistent and credible everywhere patients, providers, and payers encounter it.

Apply on source siteListed via Himalayas

Brand Positioning:

Shape and implement brand positioning in partnership with the PR agency

Define and sharpen the value proposition across audiences, including patients and health plans

Craft and steward a distinctive visual identity across all audiences

Manage the content calendar, including production and implementation, in close collaboration with PR agency – from peer-review manuscripts and conferences to video, carousels, and papers

Brand Awareness:

Drive paid media strategy across Meta, LinkedIn, and other targeted, regional, and national channels

Lead earned media strategy, including PR and social

Build and maintain the integrated marketing calendar, determining what brand creative runs and when

Channel Development:

Manage and elevate owned channels as brand channel, including: corporate website, blog, Meta, LinkedIn, and YouTube

Continually test, iterate, and explore new channels

Lifecycle Marketing:

Own the work of moving patients from eligible to engaged through onboarding, activation and retention through direct marketing channels (mailers, SMS, outbound calls, digital)

Define the messaging strategy that targets patients at each stage of the enrollment journey

Determine cadence and sequencing of marketing campaigns across direct mail, SMS, and outbound call touchpoints, including fulfillment and execution

Direct creative development, including branding and look and feel of marketing materials, across patient education content, Welcome Boxes and folders, and on-site specialist materials — for maximum breakthrough and credibility.

Partner with Data Science and Patient Engagement teams to evaluate the effectiveness of patient engagement campaigns

Marketing Measurement & Resourcing:

Establish marketing measurement, including dashboards and reporting.

Manage the marketing budget and its tracking

Support the marketing roadmap, including quarterly resourcing conversations with Product and Design

Team Management:

Directly manage a team of marketers – hiring, developing, and growing the team as the function scales

Set direction and priorities for direct reports, and coach them to raise the bar on their work

Other Job Functions:

Support the Product and Patient Engagement & Experience teams on member acquisition strategy

Support the Provider team on provider material development through a brand strategy lens

Support the Growth team on payer-facing content, such as pitch decks and quarterly payer updates

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Senior Director of Marketing

Role overview

About the role:

Responsibilities will include:

Brand Positioning:

Brand Awareness:

Channel Development:

Lifecycle Marketing:

Marketing Measurement & Resourcing:

Team Management:

Other Job Functions:

Performs other duties as assigned

What makes you a fit for the team:

Desired skills and experience:

Required

Preferred

Consumer marketing background

For Patient Facing Roles