ABOUT: Cardiovascular Services of America (CVAUSA) is the largest private and independent cardiology network in the United States. Our inclusive and diverse network brings together top cardiovascular specialists and thought leaders who offer regional perspectives and a broad strategic vision for the future of patient care.
WHO WE ARE AND WHAT WE DO:
Headquartered in Orlando area, Cardiovascular Associates of America aims to bring the best cardiovascular physicians in one network with the common mission of saving lives, reducing costs, and improving patient care through clinical innovation. Through CVAUSA’s physician-centered practice management model, physicians drive clinical care and their practice culture, while benefiting from the business expertise and shared resources available through CVAUSA for better patient outcomes.
JOB OVERVIEW:
The Senior Director of Marketing drives marketing strategy for our corporate brand while serving as a strategic marketing partner to our network of affiliated cardiology practices. This leader builds, scales, and executes localized marketing playbooks to help the company and practices to increase patient volume and local market share. The ideal candidate balances high-level corporate brand strategy with a "client-service" mindset, treating affiliated practices as internal clients to accelerate their growth.

CORE RESPONSIBILITIES (included but not limited to):
Practice Support & Internal Agency Management

• Act as an internal marketing consultant to affiliated practice leaders, assessing local market needs and delivering tailored growth plans.
• Oversee marketing vendors (Strategy Collective and other local groups) with the management and coordination of marketing strategies ensuring approval and satisfaction of practice groups.
• Design and scale a standardized "Marketing Playbook" that newly acquired or affiliated practices can rapidly deploy to increase patient volume.
• Lead local patient campaigns for clinics, focusing on core cardiology services, vein/vascular care, and diagnostic imaging.
• Manage local reputation and footprint, overseeing SEO, Google Business Profiles, and patient review generation for individual doctors and clinics.

MSO Strategy & Business Development

• to position our company as the premier MSO partner of choice for independent cardiologists and medical groups.