We care a lot about taste and experience (no tables of branded stress balls 🫠). We'd rather spend the budget on one thing people remember than five hundred things that get left in a hotel room.

You'll travel, but not every other week. Much of this job is setting other people up to represent us well, then making sure the follow-up actually happens. Between events, the focus shifts to high-touch account campaigns. Same instincts, smaller rooms.

What you'll do:

Own the event portfolio: evaluate opportunities and turn company goals into an event strategy that drives pipeline, expansion, and retention.
Design the experience, then execute it: concept and build booths and activations people remember, and run the on-site logistics end to end.
Set the team up to represent us well: decide who attends, prep them, and make sure what they gather on-site lands in HubSpot and gets followed up on.
Run the demand engine around each event: pre-event outreach, meeting booking, and post-event follow-up in HubSpot, coordinated with Account Management.
Report on performance: spend, meetings, pipeline, expansion, and revenue per event, plus the quarterly rollup.
Execute high-touch ABM campaigns: dinners, small-format gatherings, and one-to-few experiences for target accounts, shaped together with the Head of Marketing.
Manage vendor and organizer relationships: negotiate sponsorships and hold the fabrication/print/freight bench accountable.
Own our owned events: customer receptions, dinners, webinars, and other first-party activations.
Manage the budget: forecast the events and field marketing line and make the tradeoff calls inside it.

Ideally, you'll have:

Ideas and collaboration: Brings ideas rather than waiting for a brief, and builds well on other people's.
Taste and experience design: Has a real point of view on materials, print, and space — and would rather fund one thing people talk about than 500 they throw away.
Events execution: 5–7 years running large-scale events with full portfolio ownership; calm and decisive on-site; good at getting other people ready to represent us.
HubSpot: Hands-on — lists, workflows, campaigns, attribution, reporting, no hand-holding required.
AI fluency: Uses Claude or similar daily, and knows where output needs a human check.
ABM and campaign execution: Has run real-world, high-touch account programs — not just email sequences — including plays built for existing customers, not just prospects.
Marketing and analysis: Writes clean on-brand copy, is comfortable with a budget, and is curious about how destination marketing actually works.
This is a remote role open to candidates based in Canada and legally authorized to work in Canada.

Nice to have:

• Experience marketing to DMOs, tourism boards, or travel/hospitality. A portfolio of booths or activations you've designed. Background in experiential, brand, or environmental design.

Why CrowdRiff?

Well-being & growth:

Flexibility at work:

Travel:

Originally posted on Himalayas