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Social Media Lead

Location not listed · remote · Salary not listed

Role overview

Reporting to: Chief Marketing Officer

Location: Fully Remote — European Time Zones

Employment: Full-time

About the Role

We are looking for a Social Media Lead to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.

You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.

Key Objectives

Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.
Deliver agreed ROAS targets across paid social campaigns by the end of Q4.
Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.
Establish a consistent monthly social media performance reporting and optimisation rhythm.
Launch a follower-exclusive content and promotions programme within the first six months.
Build scalable processes and, over time, support and lead local social media managers.

Key Responsibilities

Strategy & Planning

Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
Identify emerging platform, audience, and content trends.

Content & Community

Coordinate, schedule, and publish content across relevant social platforms.
Maintain consistency in brand identity, tone of voice, messaging, and positioning.
Manage comments, direct messages, and community interactions professionally and promptly.
Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.

Paid Social

Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
Manage budgets across markets and campaign objectives.

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Social Media Lead

Role overview

Reporting to: Chief Marketing Officer

Employment: Full-time

About the Role

Key Objectives

Key Responsibilities

Strategy & Planning

Content & Community

Paid Social

Analytics & Reporting

Cross-Functional Collaboration

Team Leadership

Key Requirements

What We Offer

Recruitment Process

Stage 1: HR screening interview