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introducing some of the first web-based professional education courses in 2001. Today, the company’s
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Position Overview:
As a core member of the combined Property Professions leadership team, the Single-Threaded Leader (STL) for Pre-License owns the start of the customer relationship. This role owns the end-to-end pre-license outcome for qualifying education across the ecosystem — from acquisition through course completion and licensure — and is accountable for both revenue/contribution and cost.
The role has two inseparable pillars: (1) new-customer acquisition excellence — the modern growth-marketing motion of discovery, funnel, and conversion that wins customers efficiently — and (2) product-experience excellence — the learning experience that keeps students engaged, drives completion, and helps them pass. Together these drive satisfaction and referral and feed the post-license CE, Membership, and Professional Development engine.
This role authors the pre-license engine that every brand runs on, directing matrixed resources from Marketing, Product, Operations, and Shared Services against QE outcomes rather than managing those functions directly.
What You'll Do
• Own the Pre-License outcome end to end. Own revenue and contribution and manage the cost line across the ecosystem, including enrollment growth, first-attempt pass rate, completion rate, and CAC by channel and state, from acquisition through licensure.
• Drive new-customer acquisition. Lead the growth-marketing motion — modern discovery (SEO/GEO, content), paid search/social for license intent, conversion rate optimization (CRO), lead-to-enrollment, and referral/partnership channels.
• Deliver product-experience excellence. Own the student experience that drives engagement and completion, including exam-prep tooling, at-risk intervention, AI tutor/advisor capability, and instructor quality; first-attempt pass rate is the core product promise.
• Build satisfaction and referral into a growth engine. Design the pre-license experience to drive NPS, referral, and repeat business, seeding the entire downstream customer lifecycle.• Own the QE→CE handoff. Jointly own the attach playbook (the 30- to 90-day post-pass welcome, sales, and campaign motion) with the Post-License STL, with the Ecosystem President as tie-breaker on seam disputes. Hand off newly-licensed customers, along with structured student data (completion velocity, exam performance, at-risk signals), to the post-license engine at the point of licensure.• Author and standardize the pre-license operating model. Establish a single acquisition → enrollment → completion → pass motion run by national and LDB brands on a shared platform and shared playbooks, keeping the method uniform while allowing brand-level local execution.• Deploy AI across the QE workflow. Drive adoption of acquisition AI (bidding, nurture, lead scoring) and outcome AI (at-risk detection, adaptive exam-prep, AI tutor/advisor), tracking AI adoption as an operating metric.• Direct matrixed functional resources. Pull resources from Marketing, Product, Operations, and Shared Services against QE outcomes; own the acquisition and product-experience roadmap, channel and budget allocation within the QE P&L, and conversion/pass-rate targets.• Maintain 100% state compliance status for pre-license at all times; this is a non-negotiable operating constraint on the role.• Run the operating cadence. Lead a weekly review of funnel and outcome metrics (CAC, conversion, completion, pass) and own the QE quarterly plan within the Annual Operating Plan (AOP).• Escalate appropriately. Escalate brand-level positioning conflicts, shared-platform tradeoffs, and spend above the agreed threshold to the President, Ecosystem.