Contribute to the practice

• Help evolve Ethos's content standards, tone-of-voice guidelines, and review processes alongside design leadership
• Support cross-functional partners with writing and content thinking
• Bring a strong content point of view into conversations with product and design partners, making the case for content as a driver of business outcomes rather than a finishing touch

Use AI to work smarter

• Use AI tools and frameworks to produce better, more on-brand content faster, sharing what works with the broader team, and without losing the judgment that makes content actually work for customers
• Help to shape AI tools that can empower others to generate content with the correct tone, structure, and necessary guardrails

Ground the work in evidence

• Build expertise on Ethos customers and the end-to-end purchase journey through audits, competitive research, and user interviews
• Test and iterate using analytics, A/B testing, and usability research so data settles disagreements about what's working
• Stay grounded in what past experiments have already taught the team

Qualifications and Skills:

• 6+ years of content design or content strategy experience, with a track record of strong independent craft
• 2+ years on direct-to-consumer digital products, with a portfolio that shows measurable impact on conversion or revenue
• Strong storytelling instincts, with the ability to find and shape the narrative thread that carries a user through a long, high-consideration journey and defend those choices with more than intuition
• A command of plain, compelling language that makes complicated or regulated subject matter feel simple and human without oversimplifying it
• The ability to articulate the single most important message in each moment and craft the content hierarchy and language to land it
• Presentation skills and the willingness to write collaboratively and in real-time with peers and stakeholders
• Genuine AI fluency and curiosity, including experience using AI tools to ideate product and screen concepts and structuring prompts to get consistently good writing out of them
• A collaborative style that builds trust with PMs, designers, and researchers, with a clear point of view that doesn't come at the cost of being easy to work with
• Comfort in Figma and with regulatory constraints, since in an industry like life insurance, clarity and compliance are the same job

The US national base salary range for this full-time position is $147,000 - $259,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at

Originally posted on Himalayas