About the Company:

ArcSite is the leading mobile sketching and drawing-based takeoff and estimating solution, trusted by designers, field sales teams, technicians, and inspectors. Our intuitive platform empowers users to create professional drawings on any device—without the steep learning curve of traditional CAD software—helping businesses save time, generate quotes faster, and close deals more efficiently.

We’re a remote-first team with a strong sense of community, driven by growth, collaboration, and our core values: start with the customer, constantly improve, take risks, operate with transparency, and own it. At ArcSite, every team member has the opportunity to grow their career while making an impact, shaping the future of design, and living these values in everything we do.

About the Role:

ArcSite’s product-led growth motion drives roughly half of company revenue and is our largest source of qualified leads. As User Acquisition Manager, PLG, you’ll own user acquisition for our self-serve funnel, with a focus on bringing the right users into the ArcSite product efficiently and at scale.

You’ll lead acquisition strategy across paid channels and App Store Optimization (ASO), managing the channel mix, budget, experimentation, and performance needed to grow self-serve signups and installs. You’ll work closely with Product and Marketing to understand which users and acquisition sources drive the strongest downstream outcomes, using those insights to continuously improve targeting, spend, and channel strategy.

This is a hands-on role for someone who understands the unique dynamics of self-serve and product-led acquisition and knows how to turn paid and organic channels into a scalable growth engine.

Key Responsibilities:

• Own user acquisition strategy: Develop and execute the acquisition strategy for ArcSite’s PLG motion, identifying opportunities across paid and organic channels to increase qualified self-serve signups and installs.
• Manage paid acquisition: Own and optimize paid search, social, display, affiliate, and other relevant acquisition channels, with a focus on self-serve users rather than sales-assisted lead generation.
• Lead ASO strategy: Own App Store Optimization across iOS, Android, and Windows, including keyword strategy, listing optimization, creative testing, ratings and reviews, and regional/international optimization.