Technical SEO Implementation and Monitoring

• Identify and resolve broken internal and external links to improve site health and user experience.
• Set up ongoing broken link monitoring systems to surface issues (e.g. closed venues) that require editorial or technical intervention.
• Identify structured data opportunities and prepare schema markup recommendations to support developers in implementation and testing.
• Audit and improve internal linking structures, recommending opportunities to strengthen connections across Urban List’s content both manually and automated solutions.
• Monitor Core Web Vitals and Page Speed metrics, surfacing site experience issues across high-priority templates.
• Review sitemap configuration and flag potential issues to ensure optimal crawlability and
  indexation.

Off-page SEO Research and Outreach

• Conduct backlink gap analysis to identify authoritative domains linking to competitors but not Urban List and create a prioritised list of backlink opportunities mapped by market.
• Discover new link acquisition opportunities (e.g. venues and industry organisations) and compile a city-by-city prospecting list for the editorial and partnerships teams.
• Monitor the web for unlinked brand mentions of Urban List and flag high-value mentions for potential follow-up.
• Prepare a verified Wikidata entry and draft a compliant Wikipedia page for Urban List, liaising with internal stakeholders to ensure accuracy and alignment with brand identity.
• Conduct direct outreach to request backlinks or social amplification, with guidance and templates provided by the editorial teams.
• Track outreach and report on backlinks secured, feeding insights into broader SEO reporting with SEO Specialist.

SEO Content Auditing